TR
11111

COURSE INTRODUCTION AND APPLICATION INFORMATION

mt.fadf.ieu.edu.tr

Course Name
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
Fall/Spring
Prerequisites
None
Course Language
Course Type
Elective
Course Level
-
Mode of Delivery -
Teaching Methods and Techniques of the Course Discussion
Group Work
Q&A
Course Coordinator
Course Lecturer(s)
Assistant(s)
Course Objectives
Learning Outcomes The students who succeeded in this course;
  • Student will be able to analyze the socio-cultural factors that are influencing consumers before purchase.
  • Student will be able to classify consumer needs in terms of the utilitarian, biogenic, psychogenic, and hedonic dimensions.
  • Student will be able to establish the link between consumer identity and consumption.
  • Student will be able to analyze what influences consumers during shopping.
  • Student will be able to analize the decision making process of consumers.
  • Student will be able to develop effective marketing mesages for consumers.
  • Student will be able to have the ability to look deeper in consumers’ minds.
Course Description

 



Course Category

 Core Courses
Major Area Courses
Supportive Courses
X
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Opening Ceremonies and Introduction to the Course Syllabus Review, Project Review, Forming the project groups
2 A historical perspective to consumer culture Slater, Don (1997), Consumer Culture & Modernity, Cambridge: Polity Press.
3 Perception Solomon et al. (2010). Consumer Behaviour: A European Perspective"
4 The self Solomon et al. (2010). Consumer Behaviour: A European Perspective"
5 Motivation Solomon et al. (2010). Consumer Behaviour: A European Perspective"
6 Learning Solomon et al. (2010). Consumer Behaviour: A European Perspective"
7 Midterm
8 Attitudes Solomon et al. (2010). Consumer Behaviour: A European Perspective"
9 Decision Making Process Solomon et al. (2010). Consumer Behaviour: A European Perspective"
10 Quiz
11 Group influence Solomon et al. (2010). Consumer Behaviour: A European Perspective"
12 Income and social class Solomon et al. (2010). Consumer Behaviour: A European Perspective"
13 Culture and Quiz Solomon et al. (2010). Consumer Behaviour: A European Perspective"
14 Holiday
15 Review of the semester
16 Review of the Semester  
Course Notes/Textbooks Above stated book chapters and Powerpoint presentations
Suggested Readings/Materials Other marketing books

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
2
20
Portfolio
Homework / Assignments
Presentation / Jury
1
30
Project
Seminar / Workshop
Oral Exam
Midterm
1
40
Final Exam
Total

Weighting of Semester Activities on the Final Grade
5
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
15
2
Field Work
Quizzes / Studio Critiques
2
5
Portfolio
Homework / Assignments
Presentation / Jury
1
10
Project
Seminar / Workshop
Oral Exam
Midterms
1
15
Final Exams
    Total
113

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
 Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to independently develop and design a collection.

 X
2

To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products.

 X
3

To have  a research oriented awareness of design, and being able to do design research individually.

 X
4

To be able to use a foreign language at a good and advanced level.

 X
5

To develop entrepreneurship- and managerial skills for a future professional practice.

 X
6

To be able to follow, observe and analyze the news issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice.

 X
7

To have an ability to use digital information and communication technologies at a level that is adequate to the discipline of fashion design.

 X
8

To recognize, analyze and integrate within their practice the particular local and regional needs and developments of their profession.

 X
9

To develop an ongoing analytical and professional approach to academic and design research.

 X
10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest.

 X
11

To be able to understand, interpret and apply theoretical  knowledge in fashion design.

 X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 

İzmir Ekonomi Üniversitesi | Sakarya Caddesi No:156, 35330 Balçova - İZMİR Tel: +90 232 279 25 25 | webmaster@ieu.edu.tr | YBS 2010